#TheStrategicProcess (II) #StrategicAnalysis

When we see the need of a change in the strategy of the company because the business doesn't work well or because we want to give another approach, we will proceed for a Strategic Analysis which must answer two main questions: why and for what? Do I need to redefine my strategy and why I want do it? Is it necessary? What am I going to get from this change and big effort? 

Before beginning #TheStrategicProcess development (#SPd) all questions senior managers ask themselves are few. In the process of decision-making ask yourself: what is really what you want to achieve, who has to join in, how to do the process, when to do it, where you must intervene and especially how much the strategic process will cost you?

Nevertheless, as discussed in another publication, nine out of ten companies fail to define and implement  #TheStrategicProcess. A #SPd is a complex process that requires the efforts of the entire organization. But the entire organization cannot be permanently involved in the definition and development of  #TheStrategicProcess. 

#TheStrategicProcess would be infeasible because the company must continue with the daily activities. The business should continue during the strategic process which can be longer than desired. Not everyone can participate in the process permanently but all effort, understanding and dedication of everyone is going to be asked to carry out the process. 

There are many reasons why a Strategy can fail. We will enter more in detail in next publications. The General Management must be implicated from the beginning till end of #TheStrategicProcess, means from the first debates about why is necessary to initiate the process till the end of the Strategy implementation. The Budget must be also include the necessary costs to affront #TheStrategicProcess with enough resources.

Perhaps here is one of the key points for the success of  #TheStrategicProcess. How do we combine our day to day business with a strategic process that speaks about new challenges for the future? Present and future must be perfect combined to achieve the short term targets with the long term targets. How do we engage people while boosting our daily activity in the difficult times we are living today? This is the exciting challenge we have with this new blog.