#TheStrategicProcess (II)

There are many important reasons why a company starts the development of #TheStrategicProcess. A generational change in ownership, a change of course in business, a renewal of an exhausted strategy, an extension of the current strategy, a change in the executive management of the company, going international, etc. What is beyond doubt is that in such a situation the company and its executives are facing a major challenge that must be analyzed very good the starting point (where are we?) and the end point (where we want to go?). Any change in the company involving the initiation of #TheStrategicProcess Development (SPD) entails additional costs which can be quite significant depending on the size of the change to be made. #TheStrategicProcess is not a simple change in the company. It represents normally a major change affecting all employees, processes and probably also the business model. Therefore we will dedicate time to analyze the starting point and the point of arrival. The middle road ahead, #TheStrategicProcess, will define the new Strategy.